Branding Book Launch: Are You Brand Dead?
Join Kimming Yap, Yulia Saksen and Judy Tham on 11th March in this special book launch and signing of their new book Are You Brand Dead?. Get introduced to branding and the book, and hear the authors share their insights from this unique project.
ABOUT THE BOOK
Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™.
A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for every CEO, entrepreneur, marketer, communication specialist and business student. It ensures that those who want to learn about branding can do so easily, less the industry jargon.
Kimming Yap is a designer, brand consultant, educator and the managing director of Creativeans, an interdisciplinary creative company based in Singapore, Milan and Jakarta. Kimming is a leading expert on brand and design strategies, and has served clients in a broad range of industries, including lifestyle, fast moving consumer goods, healthcare, beauty, food & beverage, furniture, consumer electronics and government. He conducts lectures on the subject of branding and design regularly and sits on the judging panel for Singapore Prestige Brand Awards. He holds a Master Degree in Design.
Yulia Saksen is a designer, brand consultant and the director of Creativeans, an interdisciplinary creative company based in Singapore, Milan and Jakarta. As a consultant and strategist, she transforms clients’ businesses into creative brands. She conducts lectures on creative thinking, and is a recipient of multiple design and business awards. She received her Master Degree in Design from the Domus Academy in Milan, Italy.
Judy Tham is a writer, entrepreneur and adjunct lecturer. Her passion in writing has led her to establish One Elephant (www.one-elephant.com), a copywriting firm based in Singapore. She received her Bachelor in Business Administration from the National University of Singapore.